Reps Fitness

With the closure of gyms during the COVID-19 pandemic, millions turned to home fitness. The internet was flooded with content — yet discovering high-quality workouts from trusted trainers became overwhelming. As a fitness enthusiast myself, I experienced this friction first-hand.

Reps is a mobile app designed to solve that problem: a curated platform that consolidates the best workout videos and fitness creators into one easy-to-navigate experience — tailored to user preferences, skill level, and available equipment.

Build a simple, effective tool to help users:

• Quickly discover quality workouts
• Filter by skill level, equipment, and focus area
• Save favourites and follow trusted trainers

Value proposition: the fastest way to discover quality home workouts that match your fitness level and lifestyle.

To guide feature priorities and design decisions, I created provisional personas:

• Fitness Enthusiast — wants varied, challenging routines and loves structure
• Fitness Coach — wants to share workouts and grow an online following

These personas helped define the experience from both sides: the content consumer and the content creator.

Using a Miro board, I mapped user pains, goals, and opportunities alongside business considerations like monetisation (e.g. freemium model, creator revenue share). This clarified the core value for both users and the business.

The Minimum Viable Product focused on simplicity and real utility:

• Workout discovery feed (video previews)
• Filters for skill level, workout type, and available equipment
• Individual workout pages with embedded video + quick stats
• Save to favourites
• Follow trainers

Nice-to-haves: calendar & scheduling, trainer profile pages, workout programs & series, social features, and offline mode.

I started with low-fidelity wireframes to explore layout and user flows — onboarding for fitness goals, a browse page with smart filters, workout detail with a call-to-action, and profile & favourites. These helped validate the navigation logic and content hierarchy before moving into UI.

The visual design draws inspiration from modern fitness brands — energetic, clean, and bold.

• Typography: bold sans-serif for strength and clarity
• Colour: electric blue (energy + trust), warm coral red accent (motion + action), off-white backgrounds, charcoal text
• UI components: rounded cards, full-width buttons, icon-based filters
• Tone: encouraging, straightforward, no-frills

Reps is a concept rooted in real-world need and shaped through a user-first lens. The project deepened my experience in defining MVPs, balancing user and business goals, and building scalable design systems for content-rich mobile platforms.