Ocro

OCRO is a boutique Conversion Rate Optimization (CRO) agency helping businesses improve digital performance through data-driven strategies. While their team was strong in analytics and experimentation, their own website lacked the clarity, structure, and brand identity needed to reflect their expertise.

The goal was to create a professional, scalable digital presence that communicates their value, while also equipping them with reusable assets for marketing and growth.

• Design the website to better reflect their CRO expertise and performance-driven culture
• Develop a cohesive design system in Figma to support future scalability
• Create social media templates to support ongoing marketing campaigns

Discovery & Strategy

• Audited existing materials and reviewed competitor CRO agencies
• Identified content gaps and UX friction points in the original website
• Defined user personas based on agency clients (marketing managers, eCommerce leads, founders)

Information Architecture

• Created a clean, purposeful sitemap focused on value communication, services, results, and credibility
• Developed user flows for key conversion goals (lead form submission, case study exploration)

UX Design

• Sketched and wireframed key templates (homepage, services, case studies, blog, contact)
• Focused on visual clarity, scannability, and conversion-focused UI patterns

Design System in Figma

• A scalable system covering typography, grids & spacing, UI components (buttons, forms, cards, nav), iconography, and colour usage
• Built for flexibility across both web and social formats

Social Media Templates

• Modular templates for quotes, results, client logos, and data snippets
• Optimised for speed and consistency across platforms

User personas helped define OCRO's ideal clients and guided the overall design approach. These profiles represented key audience types and gave insight into their goals, challenges, and what they look for in a CRO partner — shaping content decisions, navigation, and how we presented case studies and results, making sure the site speaks directly to the right people.

OCRO now has a professional digital foundation that reflects their expertise and gives them the tools to grow. The new site improves their credibility, presents their results more clearly, and supports lead generation — while the design system and social assets ensure brand consistency across channels.

• Full UX strategy, including personas, flows, and wireframes
• High-fidelity UI design and responsive web layouts
• Reusable Figma design system
• Ready-to-use social ad templates